

It has come under fire from artists and producers like Taylor Swift and Thom Yorke about its business model while having disputes with Apple - a giant tech company.ĭespite all of that, Spotify still became the largest music streaming platform in the world. But, the future is often debating, and Spotify has faced many controversies as well as competition. Spotify is considered a part of the media's future with its streaming service. Hitting home run after home run with simple yet effective marketing tactics, Spotify now has 286 million users. Some companies, such as Spotify, seem to be wizard-like with its marketing campaigns. For marketing-wise, looking at a brand's content shows its process, creativity, and valuable insights. It is always fascinating to see a new brand shaking up the market and provide new solutions to the consumers.
